Many profiles meet in an economic area such as investors, enterprises, employees, students, teachers, researchers and inhabitants. To meet expectations for every person, the structure for the pages is really important and the site map must be clear. In order to touch these people, it’s important to work on editorial content, SEO and UX design to have a 360° experience to offer.
Challenge
The challenge was to design reusable elements that fit within a tight development budget. Close collaboration and discussions with the development team allowed us to create an efficient, modern design that was easy to implement. We focused on adaptable components like cards, lists, and carousels. The design followed an existing system used by other sites in the group but still had to establish a unique identity through customized icons, typography, and colors tailored for this project.