This project involved creating a website from scratch for a 70-year-old family-owned distillery in Lebanon. The goal was to shift part of their business from white-label production to promoting their own premium brands. The website needed to reflect this high-end positioning, aligning with the brand’s evolution and supporting their new product lines with an elevated, luxury-focused presentation.
Challenge
The challenge was to combine a minimalist, elegant style with a chic, premium feel while maintaining the recognizable identity of an alcohol-related website. We had to clearly present the product lines and services. I also suggested highlighting the distillery’s family heritage through a timeline of its evolution, a key differentiator. Since the client had little web experience, close guidance and clear explanations were essential to help them understand the design choices and their impact.